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BMW’s full takeover of Alpina is beginning to show its shape. With the current outsourcing arrangement set to end after 2025, Munich is preparing to build Alpina cars under its own roof from 2026, and a freshly patented badge signals the shift. The new logo drops the shield for a circular centre that mirrors the BMW roundel, keeps the trademark throttle and camshaft but renders them in a flatter, simplified form, and pointedly avoids the new BMW typeface registered in 2023. Filed with Germany’s patent office on 23 July 2025 (and mirrored in multiple overseas jurisdictions), it’s a visual cue that Alpina is about to sit even closer to the mothership.
The trademark paperwork tells another story. Class 12 covers cars, powertrains and parts; Class 35 spans retail and wholesale activity; and Class 37 adds servicing, restoration and refurbishment. That last bucket hints at something enthusiasts have long hoped for: a formal pathway to keep historic Alpinas factory-fresh, distinct from—but complementary to—BMW Group Classic. Expect specialist components, archived specifications and the kind of craft knowledge that only Alpina’s back catalogue can demand.
Strategically, bringing Alpina inside the factory walls could finally make smaller, lower-volume models viable for the US. Beyond the B7, B8 Gran Coupé and XB7 we’ve known, there’s now a realistic route for cars like the B3, B4 and B5 to cross the Atlantic, assembled with BMW’s scale and Alpina’s long-legged, Autobahn-first tuning philosophy. More flexible powertrain planning is likely, too: high-torque mild-hybrids, potent PHEVs and refined straight-sixes that prioritise effortless pace over kerb-smashing lap times.
Culturally, the redesign tightens alignment without erasing identity. The roundel-style core says “part of the family”; the throttle and camshaft still say “engineer’s car”. If BMW executes the integration cleanly—product, aftersales, restoration and branding under one coherent roof—Alpina could emerge with broader reach, quicker development cycles and the same silk-glove punch that made it famous. Now we wait for 2026 to see how that promise translates into metal, leather and long, effortless miles.
