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The BMW iX3 is steering the brand into a new era, leading a sweeping transformation that will see more than 40 new or refreshed BMW models arrive within the next two years. At the heart of this evolution lies the Neue Klasse platform — a cutting-edge digital framework designed to reshape how every BMW feels, drives, and connects.
Built on advanced computing power, the Neue Klasse system brings together vehicle dynamics, driver assistance, and infotainment under one intelligent network. The iX3 is the first to showcase this technology, featuring four high-speed processors that manage everything from power delivery to cabin comfort. The key component, aptly named the “Heart of Joy,” coordinates steering, braking, and energy recovery with exceptional precision, offering a sharper and more responsive drive.
While the upcoming updates won’t overhaul the core structure of existing models, they will redefine their digital DNA. Expect a refreshed design language, a Panoramic iDrive display, and more capable driver-assist functions, alongside smarter cybersecurity and AI-driven updates.
Despite its push into digital sophistication, BMW remains mindful of driver preference. Research confirmed that many still value tactile control, so physical buttons like the traditional volume knob will stay — a thoughtful balance between innovation and familiarity.
As BMW rolls out the Neue Klasse technology across its range, the iX3 stands as the blueprint for the future — merging intelligence, precision, and driving pleasure into one cohesive experience. Over the next 24 months, every new model will carry a piece of that transformation forward, redefining what it means to drive a modern BMW.
