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The first? Yes. Contrary to what many (myself included) had assumed, Neue Klasse isn’t just one or two cars, at least, not anymore, nor is it merely the all-new platform underpinning BMW’s next wave of EVs. Neue Klasse is now bigger than that, it’s the name for BMW’s entire next-generation lineup, regardless of powertrain. Boldly described by BMW as “the project of a century,” this new chapter begins here, with the latest iX3.
And with this latest iX3, there is really a lot to download. But first, let’s begin with some pre-launch photos where they brought out the original Neue Klasse.
Still looking pretty after more than 50 years. Love the interior. Infinitely nicer than mine!
Outside, the latest Vision Neue Klasse beckoned, even if the weather was a little on the gloomy side. I’ll admit, I’m still a bit miffed that BMW chose to launch Neue Klasse with the iX3 instead of the 3 Series, especially with it being the 3’s 50th anniversary (and yes, I’m biased). That said, credit where it’s due: BMW certainly knows how to keep us geeks buzzing with anticipation.
Not long now…
Here we go, here’s the latest iX3, the first of the Neue Klasse.
First impressions? Well, let’s just say if you’ve recently just bought a brand new BMW X3, I’m so so so sorry.
The new iX3 has, almost overnight, made the still-fresh X3 feel a little dated both inside and out. Pictures don’t quite do it justice, though, as with most modern BMWs, it looks far better in the metal than it does on a screen.
The surfaces, contours, and lines come together with a real sense of cohesion, and with subtle design nods to the original Neue Klasse, it remains instantly and unmistakably a BMW. Height-wise, it isn’t quite as tall and sometimes, it does resemble a tall-ish station wagon. Oh yes, there is a frunk!
Inside, the iX3 takes a clear step up from the X3, both in terms of materials and overall ambience. It feels fresher and more modern too, thanks to the beautifully responsive angled touchscreen and BMW’s new panoramic projection display.
Yes, projection, not a full-width screen as some rivals have opted for. Instead, BMW uses a head-up system that beams vivid, high-resolution graphics onto a specially darkened section of the windscreen. It’s crisp, quick to respond, and impressively, has even been tested to work flawlessly with polarised sunglasses. We had a short sit-down with BMW’s head of UI/UX Stephan Durach, so do stay tuned for more insight!
Before we left, BMW did treat us to a lovely surprise with the latest iteration of the i3, officially cementing the nameplate for the next electric 3 Series. Sadly, our glimpse was all too brief; before we could take it in properly, the car was whisked away from view. After all, this was the iX3’s big moment, and BMW was careful not to let anything steal the spotlight. The future for BMW certainly looks exciting.
And of course, I had to grab a few parting shots before going for another interview with the head of design, Oliver Heilmer, and thereafter, leaving the event. Thank you BMW for having me!
