BMW Group Q2 Sales Rise As Electrified Models Surge Globally

BMW Group has shifted up another gear, posting 621,271 deliveries between April and June – a fractional lift on last year, yet enough to carry momentum into the second half of 2025. The result pushes first-half volume to 1,207,388 vehicles, with electrified models doing much of the heavy lifting. A combined 318,949 battery-electric and plug-in hybrids reached owners in the opening six months, an 18.5 per cent boost that helped the company hand over its 1.5-millionth pure-electric car in June.

BMW’s core brand accounted for just over a million registrations by mid-year, chalking up gains across Europe and the Middle East even as the Chinese market cooled. Demand for plug-in hybrids proved particularly robust: 98,339 units represented a near-29 per cent jump, showing that customers still value combustion-assisted flexibility. Performance arm BMW M GmbH also broke records, sailing past the six-figure mark for the first time on the back of strong interest in the latest M5 saloon and Touring.

MINI, meanwhile, enjoyed a double-digit lift as the new hatch and Countryman reached full availability; more than one in three buyers opted for battery power, highlighting the brand’s rapid pivot towards zero-emission motoring. Rolls-Royce added a note of grandeur with a nine-per-cent quarterly rise, while BMW Motorrad, facing supply constraints, saw deliveries of bikes and scooters slip.

Crucially, the order bank across every drive technology grew during the period, giving BMW Group confidence that its broad portfolio – now spanning over fifteen fully electric cars plus a range of efficient combustion and hybrid powertrains – is resonating with drivers worldwide. With new models such as the electric MINI family and next-generation Neue Klasse saloon waiting in the wings, the Munich marque appears well placed to keep the sales needle pointing upwards.