BMW iX3 Fronts Berlin Marathon As Neue Klasse Pace Car Debut

The BMW iX3 takes point at the BMW BERLIN-MARATHON this weekend, leading a global field through the German capital and introducing the first production model of the Neue Klasse to real-world duty. As the event’s lead vehicle, the all-electric SUV showcases smooth, silent torque delivery, precise throttle response, and composed chassis control across long stints—an ideal match for a day defined by endurance and consistency.

Photo from BMWGroup PressClub Global

Fresh from its public reveal, the iX3 ushers in a wholesale rethink of BMW hardware and software. Its latest eDrive setup targets higher efficiency and robust long-distance capability, underpinned by a new electronics architecture with high-performance controllers coordinating power, stability systems and driver assistance. The result is crisp pedal modulation, clean energy recuperation and confident straight-line tracking, all aligned to the brand’s familiar rear-biased dynamics.

Inside, the Panoramic iDrive interface refines BMW’s driver focus with intuitive inputs and clear sightlines, pairing digital intelligence with tactile controls so hands stay settled on the wheel and eyes stay on the road. The minimalist design language trims visual clutter while emphasising proportions and surfacing—an evolution that makes the iX3 look and feel a generation ahead without sacrificing practicality or cabin space.

BMW’s role at the marathon extends beyond a single car. A fleet of electric models—including iX, i5, i5 Touring, i4, iX2 and iX1—supports course and logistics duties, while BMW motorcycles and e-scooters handle rapid response and monitoring. It is a fitting stage for the iX3: a busy urban route, heavy demands on range planning and thermal management, and a live audience measuring real performance from the kerb. For drivers, it previews how the Neue Klasse translates headline tech into day-to-day road manners—refined, efficient and engineered for the long run.

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