BMW Technology

The BMW JOY 3D Interactive 3D Building Projection is the epitome of excellent marketing strategy. The video below provides an amazing view of how BMW transformed the busy Suntec City Towers 2 & 3 in Singapore to a symbol of true Joy. This is really amazing! [youtube]http://www.youtube.com/watch?v=Pm9yb1w7-Lc&feature=player_embedded[/youtube]

Press Release Munich. Up until now, verification of vehicle safety has been obtained by means of crash tests in which structural integrity and restraint systems were tested in a non-braked situation. However, thanks to modern electronics such as those also featured in the new BMW 5 Series and BMW 7 …

The BMW 320d EfficientDynamics Sedan travelled 1,630 kilometers from the UK to Munich and back on just one tank of fuel – how cool is that? Driven by motoring journalist Tom Ford without keeping in mind that he was on an economy trip, the results proved BMW’s claim that this …

Munich. Sun, rain, ice and snow “at the push of a button” – all climate zones of the world in one building in northern Munich. This piques curiosity and provides for optimal conditions for a special type of photo shoot. “I heard you can make weather here.” With this sentence, …

BMW is now prioritizing the development of vehicles for sustainable mobility and cars that will be closer to the masses. But given that BMW is the leading luxury car provider, people are anticipating a high end luxury concept to arise. Before the economic difficulties hit the world market, BMW CEO …