BMW X Series

Press Release: BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its …

Press Release: A jury of sixty-six (66) distinguished international automotive journalists selected the following top ten finalists in both categories by secret ballot, based on their experience with each candidate as part of their professional work. The jury members constitute a balance of representation from Asia, Europe, North America, South …

BMW experiments with sticker designs on the BMW X1 on this video and sees how the public feels about it. Stickers offer an easy way to personalize your vehicle, but gives it a non-radical look. Most of the participants feel that this will be a hit for young consumers in …

The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 18,656 vehicles, an increase of 21.1 percent from the 15,410 vehicles sold in the same month a year ago. “The combination of strong December sales and miserable weather in many areas provided a real challenge for …

BMW Fans Can Win a Two-Year Lease on a BMW X3 Sports Activity Vehicle Press Release: BMW announced today that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed “The X3 Matchup,” will give …