I first discovered the concept of Freude by BMW earlier this year, during my exciting visit to the 2024 Tokyo Auto Salon in the latest and hippest locale, Azabudai Hills as I was heading back to the train station after a wonderful dinner in the heart of Tokyo. Back then, …
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BMW’s Joy City has arrived in town, and I was lucky enough to get an exclusive sneak peek at this extraordinary event. A true celebration of BMW’s legacy and innovation, Joy City offers something for every car enthusiast. From hands-on driving experiences to a beautifully curated display of BMW models—spanning both classic …
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Performance Motors Limited (PML), recently unveiled its newly transformed flagship showroom on Alexandra Road and we were on hand to witness its spectacular unveiling. This impressive facility, is now the largest BMW Retail.Next showroom in Singapore at over 100,000 square feet is envisioned as a fresh new showroom and a …
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Have you heard of M-town? BMW’s city of dreams for fans of high-performance machines and lovers of all things M. Well, this fabled showcase has made a quick visit to our sunny island and brought along with it one of Munich’s finest in the form of the limited edition M3 …
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Back in May, ripples were made in our little automotive sphere as Eurokars was appointed as the second official dealer for BMW in Singapore. Since then, the team involved have been running at full speed to build up their fully-fledged dealership along the automotive shopping belt. While the flagship store …
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