Video – BMW Brand Store Paris. Film: Was it just a dream?

The BMW Brand store Paris, a BMW Z4, a man and a woman. These are the ingredients for this shortfilm named “Was it just a dream?”. A BMW interpretation by Thomas Hervet. This newly opened brand store in Paris is built with luxury in mind. It marks the start of a comprehensive retail programme BMW calls the “Future Retail” –  a kind of retail strategy that aims to increase the number of possible contact points with customers and prospects, increase the services and benefits offered in its retail channels, and enhance the retail experience at all touch points.

[youtube]http://www.youtube.com/watch?v=PXK1sDNSt20[/youtube]