Study shows 3 Series, 5 Series, and Mini Cooper are Most Appealing In Class

The 2010 Automotive Performance, Execution, and Layout (APEAL) Study done by J.D. Power and Associates showed promising results for BMW. This study was done recently to 76,000 car owners 90 days after purchasing their 2010 model-year cars. They were asked how gratifying their new vehicle is to own and drive.

BMW comfortably took the number 3 spot overall. The 2010 3 Series and 5 Series have claimed the top spot in the Entry-level Premium and Midsize Premium respectively. The Mini Cooper won in the Compact car category. This is not only a success for BMW but for the 2010 Mini Cooper, 3 Series and 5 Series owners as well.

Here’s the list of the APEAL individual awards:

Subcompact: Honda Fit
Compact: MINI Cooper
Compact Sporty Car: Volkswagen GTI
Compact Premium Sporty Car: Mercedes-Benz E-Class Coupe
Entry-level Premium: BMW 3-series
Midsize Sporty Car: Chevrolet Camaro
Midsize Premium: BMW 5-series
Large Premium: Mercedes-Benz S-Class
Midsize: Ford Fusion
Large: Ford Taurus
Compact CUV/SUV: GMC Terrain
Compact MPV: Nissan Cube
Entry Premium CUV/SUV: Audi Q5
Midsize CUV/SUV: Ford Flex
Large CUV/SUV: Ford Expedition
Midsize Premium CUV/SUV: Audi Q7
Large Premium CUV/SUV: Land Rover Range Rover
Large Pickups: Chevrolet Avalanche
Midsize Pickup: Ford Explorer Sport Trac
Minivan: Volkwagen Routan

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