BMW to Introduce Dragon Fire Red to its 3 and 4 Series Lineup

BMW is known for offering a wide range of colour choices to its customers. The German automaker is set to add another colour to its already extensive spectrum. Dragon Fire Red is set to be introduced for the G2x Life Cycle Impulse (LCI) models. And it includes the facelifted 3 Series Sedan and Touring, and the 4 Series Coupe, Convertible, and Gran Coupe.

The automaker already offers a lot of red options for its 3 Series lineup. To mention a few: Fire Orange, Fire Red, Imola Red, and Melbourne Red, among others. Regardless, the new shade is sure to attract attention from potential buyers who are looking to make a statement with their vehicle’s colour.

The long-wheelbase 3 Series Sedan, which is only available in select markets such as China, may also receive the Dragon Fire Red treatment. This model has already spawned a fully electric i3, which was released last year. BMW has extended the lifecycle of the current-generation 3 Series and 4 Series beyond the initially planned 2025. It comes with some versions remaining in production until 2027 or even 2028.

Ultimately, BMW’s commitment to providing an extensive range of paint options demonstrates the automaker’s dedication to personalization and individual expression. Whether you’re looking to make a bold statement or simply want a classic color, BMW’s vast array of choices means that there’s something for everyone. With the introduction of Dragon Fire Red, BMW continues to push the boundaries of what’s possible with automotive paint.