BMW Technology

How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …

BMW is not shutting the garage door on an electric sports car. Speaking at the launch of the new i3, product boss Bernd Korber confirmed that the brand is actively exploring the idea of a battery-powered two-door performance machine, even if one is not about to roll off the production …

The BMW B58 has become the undisputed star of automotive social media, dominating TikTok comment sections and Instagram reels with an almost cult-like following that shows no signs of slowing down. Scroll through any car-related feed, and you will inevitably stumble upon a stock-looking 3 Series pulling up to a …

The landscape of automotive manufacturing is undergoing a radical shift as BMW humanoid robots step onto the factory floor to assemble the new X3 crossover and other premium models. While heavy-duty, fixed mechanical arms have long been the backbone of stamping presses and paint shops, the physical limitations of static …

The BMW Group is firmly pressing the throttle on the future of automotive production, steering its Additive Manufacturing Campus (AMC) into a highly automated new era. Under the fresh leadership of Timo Göbel, the Munich-based powerhouse is deploying open-material 3D printing technologies across every phase of a vehicle’s life cycle. …