BMW Technology

There is a specific kind of anxiety that comes with being a fan of “old” BMWs. When you spend your weekends with the mechanical honesty of oldtimers, the phrase “All-Electric Neue Klasse” can sound like a beautiful future or a quiet eulogy for everything we love about driving. At the …

Does it actually matter where your car is built? In our era of hyper-globalised logistics, the logical answer is usually a shrug. A BMW born in Spartanburg, Shenyang, or even Debrecen is, by every objective metric, a BMW. But logic has very little to do with why we lose sleep …

How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …

BMW is not shutting the garage door on an electric sports car. Speaking at the launch of the new i3, product boss Bernd Korber confirmed that the brand is actively exploring the idea of a battery-powered two-door performance machine, even if one is not about to roll off the production …

The BMW B58 has become the undisputed star of automotive social media, dominating TikTok comment sections and Instagram reels with an almost cult-like following that shows no signs of slowing down. Scroll through any car-related feed, and you will inevitably stumble upon a stock-looking 3 Series pulling up to a …