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For half a century, the BMW 3 Series has embodied the essence of driving pleasure. Since its launch in 1975, it has defined the sports saloon — agile, balanced and rewarding, yet practical enough for everyday life. Across seven generations, from the iconic E30 to today’s technology-packed models, the 3 Series has remained BMW’s most successful line, with more than 16 million sold worldwide.
To mark its 50th anniversary, BMW India has introduced two exclusive ‘50 Jahre’ Editions — the 330Li M Sport and the M340i. Limited to just 50 units each, they carry distinctive anniversary touches including Shadowline trim, carbon-fibre details, commemorative badging and laser-engraved plaques marking their limited status.
The 330Li M Sport ‘50 Jahre’ Edition adds sharper style to the long-wheelbase sedan, blending comfort with sportier cues such as a darkened grille and exhaust accents. Inside, high-quality materials and digital displays enhance its premium appeal while preserving its rear-seat luxury. In contrast, the M340i ‘50 Jahre’ Edition turns up the performance. With a straight-six turbo engine, xDrive all-wheel drive and M Sport exhaust, it combines rapid acceleration with precision handling, making it a true enthusiast’s choice.
Both cars reflect the dual personality that has made the 3 Series so enduring: one caters to comfort and refinement, the other to performance and passion. Together, they showcase why the 3 Series continues to resonate with drivers across generations and markets.
More than special editions, the ‘50 Jahre’ models are tributes to an icon. They celebrate not just 50 years of BMW’s best-seller, but the enduring legacy of a car that shaped the modern sports saloon and still captures hearts around the world.
