Mini

Personal brand experience a key factor in customer loyalty Munich. Today, on the fifth anniversary of the opening of the BMW Welt, the BMW Group gave the press a sneak preview of its new brand experience. The official opening weekend for all visitors will be on 20-21 October 2012. From …

MINI will terminate its works involvement in the FIA World Rally Championship (WRC) at the end of the 2012 season. The company has made this decision after careful consideration. Dr. Kay Segler, Senior Vice President MINI Business Coordination and Brand Management: “MINI will abandon its works involvement in the WRC …

In pursuit of extreme driving enjoyment-a test drive with MINI Trophy champion Jürgen Schmarl. Munich. In a sense, the big rear hatch is symbolic- because the MINI Coupé is big in so many other ways as well. With its flamboyant styling and ultra-sporty driving qualities, the MINI Coupé has set …

From BMWBlog .com – To find out more interesting BMW news and stories, visit their site here. Being Gluten Free – The Secrets To Living Gluten Free w-and-coupe-jcw-at-paris-2012/2012/10/02/attachment/mini-jcw-countryman-gp-02/” rel=”attachment wp-att-30118″>The MINI exhibit in Paris was made even more exciting with the JCW Countryman and JCW Coupe on display. The super …

The MINI Paceman grabbed the attention of the people at Paris Motor Show 2012 because of it stunning exterior design. See how the vehicle looks on this video from the event: [youtube]http://www.youtube.com/watch?v=cl4Y1MwFb5w[/youtube]