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The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly structured framework. To this end, the Group has established a highly circumspect process aimed at …
Read More »BMW design icons
Over the years, the styling of BMW cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively, these iconic elements have helped shape the identity of the brand and its cars. Front …
Read More »Driven by Design. A portrait of Adrian van Hooydonk
Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and other objects every year. Hailing from the Netherlands, he is known as an interdisciplinary and …
Read More »The BMW i design DNA
BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use in the city and dictate the design process from start to finish. BMW i sets …
Read More »G-POWER M5 Bi-Tronik III with 640 horsepower
G-Power, a German tuner, unveils Bi-Tronik III. This vehicle is the tuner’s first iteration of the super-tuned up BMW M. They really took it to the next level. From the factory standard 560 hp/ 680 Nm, this M5 now produces 640 horsepower and 777 Nm of torque (572 lb of …
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