Della Davis
New Member
Out of all the sensory inputs only the information that we pay attention to gets transferred to the short-term memory The rest of the information is discarded or forgotten The sensory information that is received vanishes in a few seconds which in turn prevents us from getting overwhelmed by multiple sensory stimuli Moreover just within the brief duration for which it lasts Focused In Brain can decide the parts of sensory information that should be retained and transferred to short-term memory Since the mental images are constantly being replaced with the new sensory inputs in the sensory registers continuity is maintained in the way we perceive our surroundings Iconic Memory vs. Echoic Memory The terms 'iconic memory' and 'echoic memory' were coined by Ulrich Neisse in 1967 Iconic memory is the sensory memory for vision whereas echoic memory is the memory for audition (hearing).