BMW slams competitors in new ad campaign
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Re: BMW slams competitors in new ad campaign
wow..strong statement. wonder what is200 or MT will respond?!
wow..strong statement. wonder what is200 or MT will respond?!
DoggieHowser
Well-Known Member
Re: BMW slams competitors in new ad campaign
I still maintain Active Steering does not an ultimate driving machine make
Ditto with run-flat tires
Judging by their absence in the M cars, I'd think BMW knows deep down it's true too. Doesn't stop them from putting them in mainstream mass market cars tho
I still maintain Active Steering does not an ultimate driving machine make
Ditto with run-flat tires
Judging by their absence in the M cars, I'd think BMW knows deep down it's true too. Doesn't stop them from putting them in mainstream mass market cars tho
Re: BMW slams competitors in new ad campaign
No or Yes, jump into one and drive for this will tell the differences. I drive an old bimmer becoz it handles well and I simply couldn't find any other that comes close to it within my budget. Blessed are we that a car manufacturer are dedicated enough to stick so close to their ideal and gave us such joy of driving.
No or Yes, jump into one and drive for this will tell the differences. I drive an old bimmer becoz it handles well and I simply couldn't find any other that comes close to it within my budget. Blessed are we that a car manufacturer are dedicated enough to stick so close to their ideal and gave us such joy of driving.
althaus
Well-Known Member
Re: BMW slams competitors in new ad campaign
I read this large 'NO' word in the Automobile Magazine (latest issue). That just caught my eye and reading the whole advertisement was just satisfying. It always feel good to support a company that thrives on innovation and places an emphasis on getting ideas into production.
I read this large 'NO' word in the Automobile Magazine (latest issue). That just caught my eye and reading the whole advertisement was just satisfying. It always feel good to support a company that thrives on innovation and places an emphasis on getting ideas into production.
Re: BMW slams competitors in new ad campaign
Not just a strong statement. They reported better 1Q profits last week......
By Jeremy van Loon
May 3 (Bloomberg) -- Bayerische Motoren Werke AG reported record first-quarter profit, beating analyst estimates, on new 3-Series model sales and a gain from selling a stake in Rolls-Royce Group Plc. Net income rose 81 percent to 948 million euros ($1.2 billion), or 1.44 euros a share, from 525 million euros, or 78 cents, a year earlier, Chief Executive Officer Helmut Panke said on a conference call. Analysts surveyed by Bloomberg had expected profit of 901 million euros.
Panke, who failed to increase profit in 2005, reiterated he expects a rebound as BMW sells more cars such as the 3-Series and a new Z4 roadster. Munich-based BMW in 2005 surpassed DaimlerChrysler AG's Mercedes-Benz unit in the luxury-car market and has widened its lead since with a 14 percent gain in vehicle sales in the first quarter. BMW shares declined today on concern a strengthening euro may hamper earnings growth.
"The most important is that they stayed with their expectations for the full year and that is much more reachable with these first-quarter figures,'' said Thomas Koerfgen, head of equities at SEB Investment in Frankfurt who oversees $3.7 billion, including BMW shares. BMW expects "earnings to increase in 2006 at an operating level,'' excluding the gain from the Rolls-Royce stake disposal, Panke said. Pretax profit will probably rise to 4 billion euros from 2005's 3.29 billion euros. Exchange rates and rising material costs will put pressure on earnings this year, he added.
Currency Hurts Shares: Shares of BMW in Frankfurt fell 1.15 euros, or 2.7 percent, to 42.26 euros, the lowest price since March 14. The stock is up 14 percent this year, exceeding a 10 percent increase in Germany's benchmark DAX Index. DaimlerChrysler stock is down 1.3 percent this year. BMW shares declined as investors considered the risk posed by the dollar-euro exchange rate, said Harald Hendrikse, an analyst at Credit Suisse in London. BMW sells about a quarter of its vehicles in the U.S., the carmaker's biggest market. A weaker dollar, which reached a 11-month low of $1.2690 against the euro May 1, reduces profit brought back to Germany from U.S. business. The U.S. currency traded at $1.2618 to the euro as of 10:25 a.m. in New York. The spread, or extra yield that investors demand versus government debt to buy BMW's 750 million-euro bond with a coupon of 3.875 percent maturing in April 2011, has widened to 29 basis points from 24 points on Jan. 2, according to RBC Capital pricing, indicating investors view the company's debt as riskier.
Rivals' New Models: DaimlerChrysler's Mercedes Car Group said April 27 that its loss in the quarter narrowed to 678 million euros from 954 million euros. The Mercedes-Benz brand has rolled out new versions of the $86,000 S-Class sedan and a new B-Class crossover vehicle in the past year.
BMW's pretax profit in the quarter surged 58 percent to 1.3 billion euros, with automotive-division earnings gaining 7.2 percent to 761 million euros and financial-services profit rising 15 percent to 173 million euros. The motorcycle division's pretax profit dropped 6.5 percent to 29 million euros as cold weather reduced sales, BMW said. Groupwide revenue rose 12 percent to 11.6 billion euros. "The earnings development at the divisions looks sound and even at the group level, not including the gain,'' said Georg Stuerzer, an analyst at HVB Group in Munich with a "neutral'' recommendation on BMW's stock.
Vehicle Sales Surge: The BMW brand sold 283,297 vehicles in the quarter, an 18 percent increase. Panke doesn't expect to sustain growth at that rate for the full year. Group sales, including Rolls-Royce Phantom and Mini models, increased 14 percent to 332,923 units. The Rolls-Royce car brand is no longer associated with the plane-engine maker.
"They're very well set up at the moment, with an excellent range of products, which bodes well for the future development,'' said Joachim Llambi, chief trader at Concord Effekten AG in Frankfurt, in an interview.
BMW posted a 375 million-euro gain in the quarter from reducing its holding in London-based plane-engine maker Rolls-Royce to 2.77 percent from 9.02 percent. The sale involved two transactions in February and March in which BMW settled a bond issued in December 2003 and convertible into Rolls-Royce stock. Excluding the gain, pretax profit rose to 921 million euros. The sale of the remaining Rolls-Royce stake is possible, though a disposal isn't planned at the moment, Chief Financial Officer Stefan Krause said during the call.
Raw-Material Costs: Profit growth at BMW last year stalled because of about 1 billion euros in extra costs stemming from more expensive raw materials and contracts to guard against currency shifts. BMW builds two-thirds of its vehicles in Germany, which has the second-highest labor costs in Europe after Denmark, and sells a quarter of them there.
"Adverse'' currency effects and raw material costs hurt earnings in the quarter, Krause said. Foreign-exchange effects will lessen in the second half, he added. "Investors are concentrating on the dollar-euro'' exchange rate, said Credit Suisse's Hendrikse. ``BMW is one of the companies that has been associated with dollar weakness.'' Investment in BMW's factory in Spartanburg, South Carolina, in preparation for a new model will reach as much as 200 million euros, Panke said. The U.S. plant helps protect BMW from currency shifts, he said.
The pretax return on sales increased to 11.2 percent from 7.9 percent and remained stable when factoring out the Rolls-Royce stake sale. Cash flow increased 26 percent to 1.63 billion euros. The company employed 106,179 people at the end of March, a 0.1 percent increase over a year earlier.
Not just a strong statement. They reported better 1Q profits last week......
By Jeremy van Loon
May 3 (Bloomberg) -- Bayerische Motoren Werke AG reported record first-quarter profit, beating analyst estimates, on new 3-Series model sales and a gain from selling a stake in Rolls-Royce Group Plc. Net income rose 81 percent to 948 million euros ($1.2 billion), or 1.44 euros a share, from 525 million euros, or 78 cents, a year earlier, Chief Executive Officer Helmut Panke said on a conference call. Analysts surveyed by Bloomberg had expected profit of 901 million euros.
Panke, who failed to increase profit in 2005, reiterated he expects a rebound as BMW sells more cars such as the 3-Series and a new Z4 roadster. Munich-based BMW in 2005 surpassed DaimlerChrysler AG's Mercedes-Benz unit in the luxury-car market and has widened its lead since with a 14 percent gain in vehicle sales in the first quarter. BMW shares declined today on concern a strengthening euro may hamper earnings growth.
"The most important is that they stayed with their expectations for the full year and that is much more reachable with these first-quarter figures,'' said Thomas Koerfgen, head of equities at SEB Investment in Frankfurt who oversees $3.7 billion, including BMW shares. BMW expects "earnings to increase in 2006 at an operating level,'' excluding the gain from the Rolls-Royce stake disposal, Panke said. Pretax profit will probably rise to 4 billion euros from 2005's 3.29 billion euros. Exchange rates and rising material costs will put pressure on earnings this year, he added.
Currency Hurts Shares: Shares of BMW in Frankfurt fell 1.15 euros, or 2.7 percent, to 42.26 euros, the lowest price since March 14. The stock is up 14 percent this year, exceeding a 10 percent increase in Germany's benchmark DAX Index. DaimlerChrysler stock is down 1.3 percent this year. BMW shares declined as investors considered the risk posed by the dollar-euro exchange rate, said Harald Hendrikse, an analyst at Credit Suisse in London. BMW sells about a quarter of its vehicles in the U.S., the carmaker's biggest market. A weaker dollar, which reached a 11-month low of $1.2690 against the euro May 1, reduces profit brought back to Germany from U.S. business. The U.S. currency traded at $1.2618 to the euro as of 10:25 a.m. in New York. The spread, or extra yield that investors demand versus government debt to buy BMW's 750 million-euro bond with a coupon of 3.875 percent maturing in April 2011, has widened to 29 basis points from 24 points on Jan. 2, according to RBC Capital pricing, indicating investors view the company's debt as riskier.
Rivals' New Models: DaimlerChrysler's Mercedes Car Group said April 27 that its loss in the quarter narrowed to 678 million euros from 954 million euros. The Mercedes-Benz brand has rolled out new versions of the $86,000 S-Class sedan and a new B-Class crossover vehicle in the past year.
BMW's pretax profit in the quarter surged 58 percent to 1.3 billion euros, with automotive-division earnings gaining 7.2 percent to 761 million euros and financial-services profit rising 15 percent to 173 million euros. The motorcycle division's pretax profit dropped 6.5 percent to 29 million euros as cold weather reduced sales, BMW said. Groupwide revenue rose 12 percent to 11.6 billion euros. "The earnings development at the divisions looks sound and even at the group level, not including the gain,'' said Georg Stuerzer, an analyst at HVB Group in Munich with a "neutral'' recommendation on BMW's stock.
Vehicle Sales Surge: The BMW brand sold 283,297 vehicles in the quarter, an 18 percent increase. Panke doesn't expect to sustain growth at that rate for the full year. Group sales, including Rolls-Royce Phantom and Mini models, increased 14 percent to 332,923 units. The Rolls-Royce car brand is no longer associated with the plane-engine maker.
"They're very well set up at the moment, with an excellent range of products, which bodes well for the future development,'' said Joachim Llambi, chief trader at Concord Effekten AG in Frankfurt, in an interview.
BMW posted a 375 million-euro gain in the quarter from reducing its holding in London-based plane-engine maker Rolls-Royce to 2.77 percent from 9.02 percent. The sale involved two transactions in February and March in which BMW settled a bond issued in December 2003 and convertible into Rolls-Royce stock. Excluding the gain, pretax profit rose to 921 million euros. The sale of the remaining Rolls-Royce stake is possible, though a disposal isn't planned at the moment, Chief Financial Officer Stefan Krause said during the call.
Raw-Material Costs: Profit growth at BMW last year stalled because of about 1 billion euros in extra costs stemming from more expensive raw materials and contracts to guard against currency shifts. BMW builds two-thirds of its vehicles in Germany, which has the second-highest labor costs in Europe after Denmark, and sells a quarter of them there.
"Adverse'' currency effects and raw material costs hurt earnings in the quarter, Krause said. Foreign-exchange effects will lessen in the second half, he added. "Investors are concentrating on the dollar-euro'' exchange rate, said Credit Suisse's Hendrikse. ``BMW is one of the companies that has been associated with dollar weakness.'' Investment in BMW's factory in Spartanburg, South Carolina, in preparation for a new model will reach as much as 200 million euros, Panke said. The U.S. plant helps protect BMW from currency shifts, he said.
The pretax return on sales increased to 11.2 percent from 7.9 percent and remained stable when factoring out the Rolls-Royce stake sale. Cash flow increased 26 percent to 1.63 billion euros. The company employed 106,179 people at the end of March, a 0.1 percent increase over a year earlier.
Re: BMW slams competitors in new ad campaign
The ads said it all - The BMW brand has character, style, and the company really build cars that drives extremely well. Not like some 'me-toos' wannabe brand who only know how to mimic proven design with cheap parts then sell them at premium price. So what if its true that nothing last forever, I still smile everyday when I drives my BMW and enjoy every minute in it.
What are your sentiment? Please share...
althaus said:
The ads said it all - The BMW brand has character, style, and the company really build cars that drives extremely well. Not like some 'me-toos' wannabe brand who only know how to mimic proven design with cheap parts then sell them at premium price. So what if its true that nothing last forever, I still smile everyday when I drives my BMW and enjoy every minute in it.
What are your sentiment? Please share...
