BMW NA uses BMW Conversations, a live broadcast featuring BMW specialists, product managers and communication teams conversing live on the web, to promote their new vehicles online. These conversations are also aired live on Facebook. The strategy is to inform the market online about the cars and take them to different events that BMWNA attends. A BMW Conversations episode was aired live from the 2010 Los Angeles Auto Show where BMW Motorsports Communication Manager Matt Russell and BMW Product Manager Alanna Bahri introduced the BMW 6 Series Coupe Concept live on Facebook and the web.
Tomorrow evening, another BMW Conversations episode will be aired live from the BMW Rahal Letterman Team Garage in Ohio USA. The topic will be the BMW M3 Streetcar vs. BMW M3 GT Racecar. BMW NA Motorsport Manager Larry Koch, BMW Rahal Letterman Racing Team driver Joey Hand, and BMW Rahal Letterman Racing Team Engineer Chris Yanchar will be the hosts of the conversation. For those who are interested to watch, it will be shown on this link: BMW USA | Facebook.
