A Closer Look at the 2,315 XM Deliveries

The year 2024 kicks off with BMW USA proudly announcing a record-breaking delivery of 362,244 cars in 2023. The detailed breakdown per model reveals interesting insights into the successes and challenges of the past year.

The plug-in hybrid SUV, XM, saw 2,315 buyers in its first full year on sale, with the U.S. projected to be its top market at 26%. China and the Middle East follow with 23% and 8%, respectively, while Germany and South Korea each contribute 7%.

Despite its high price, the XM ranks as the third slowest-selling model in the U.S., trailing behind the Z4 and the X2. The X2’s limited sales of 191 units are due to the conclusion of its first-generation production in 2022. The new U10 model aims to boost the X2’s performance, but the fully electric iX2 won’t be available in the U.S.

Notable percentage increases in 2023 include the iX with a 205.4% YoY jump to 17,301 units, the new X1 with a 196.2% surge to 21,042 units, and commendations for the 7 Series (10,811 units, +80.9%) and the 4 Series (50,777 units, +37.4%). The best-selling BMW in the U.S. in 2023 was the recently facelifted X5 with 72,573 units sold, followed by the X3 with 63,172 units and the 4 Series with 50,777 cars, encompassing all versions. Also, MINI experienced a solid 2023 with deliveries rising by 13.5% to 33,497 cars. The upcoming release of the new Countryman in the U.S. with both combustion engines and an electric powertrain is expected to fuel demand.