Videos – BMW Launches New Ads for U.S. Super Bowl

BMWNA releases six funny and intelligent digital short films as Part of National Advertising Campaign Launching the All-New BMW 3 Series for the U.S. Super Bowl. The ads were produced by Kirshenbaum Bond Senecal and Partners.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.” Here are the short ads:

Hands-free trunk opening of the all-new BMW 3 Series allows this creative canine to have his bone and eat it too.

[youtube]http://www.youtube.com/watch?v=scOVmssLMiU[/youtube]

Even a dad over-loaded with precious cargo can open the doors of his all-new BMW 3 Series thanks to keyless entry.

[youtube]http://www.youtube.com/watch?v=nR84QJuSk5E[/youtube]

The side view cameras on the all-new 3 Series keep an animated youngster in view for his own safety and his family’s amusement.

[youtube]http://www.youtube.com/watch?v=Nwyoqnl8j4w[/youtube]

A man narrowly avoids disaster thanks to an email read to him by his all-new BMW 3 Series.

[youtube]http://www.youtube.com/watch?v=tOBU5dEUfVg[/youtube]

A heated steering wheel saves the day when a group of freezing friends hop into an all-new 3 Series.

[youtube]http://www.youtube.com/watch?v=Yrx-gkaL8ak[/youtube]

Even an odd couple can share the driver’s seat thanks to driver’s seat memory in the all-new BMW 3 Series.

[youtube]http://www.youtube.com/watch?v=Ya5MSV6Md98[/youtube]