Performance Motors launches BMW 7 Series Privileges Programme Plus

The BMW 7 Series Privileges Programme Plus, launched on friday night at Capella Hotel, is a distinctive lifestyle and rewards programme, specially conceived with activities and exclusive privileges that mirror the refinement and sophistication of the new BMW 7 Series.

Five exclusive premium experiences have been designed for discerning BMW 7 Series customers.

Press Release:
Performance Motors Limited (PML) is set to raise the bar in redefining the ultimate ownership experience for new BMW 7 Series customers. The BMW 7 Series Privileges Programme Plus, soon to be launched on 20 November 2009, has been specially conceived with activities and exclusive privileges that mirror the refinement and sophistication of the new BMW 7 Series.

The BMW 7 Series Privileges Programme Plus is a distinctive lifestyle and, rewards programme that is exclusively available to owners of the new BMW 7,Series in Singapore. Five exclusive premium experiences covering golfing, driving, yachting, travelling and lifestyle have been specially designed with the discerning taste of the BMW 7 Series customer in mind.

“The BMW 7 Series Privileges Programme Plus is representative of the refinement and exquisite lifestyle choices befitting of a BMW 7 Series owner and we see it as a perfect reward for our BMW 7 Series customers,” said Mr. Simon Rock, Managing Director of PML.

While members will still enjoy an array of personal services such as car,spa, the BMW Advanced Driver Training and chauffeur services, membership,,opens up a bright world of privilege access and exciting new possibilities.,Fresh highlights including the Golf Academy, the BMW Advance, jet-setting in style, greater accessibility to pleasure yachting and a new,finger-on-the pulse concierge service.,“PML was the first in the local motoring industry to introduce a luxurious,lifestyle rewards programme for BMW 7 Series customers in 2002. This puts,us at the forefront in conceiving progressive reward initiatives according,to lifestyle trends and our customers’ preferences. Now with the BMW 7,Series Privileges Programme Plus, we have raised the bar even higher. We hope that the programme will bring further delight and many more great,memories for our customers.” added Mr. Rock.,Some of the privileges which await members include:


BMW Golf Cup International
Bringing together BMW golfers for an annual amateur golf competition, the,Singapore instalment of the BMW Golf Cup International is the annual golf,event organized by PML. BMW 7 Series Privileges Programme Plus members are,eligible to participate in the Singapore tournament for a chance to, represent Singapore at the BMW Golf Cup International World Final. Participants at the international level can look forward to refining their golfing skills and playing at renowned world-class golf courses. The BMW Golf Cup International is the largest international tournament series for golf amateurs and will take place from 1st to 6th March 2010 at the Fancourt Golf Resort in George.

The event attracts approximately 120,000 golfers each year and is played in over 46 countries.

Golf Academy
In order to perform at their peak for the BMW Golf Cup International, members can look forward to honing their skills by signing up for personalised Golf Clinics at the Tanah Merah Country Club Driving Range. Conducted by an established golf professional, particular emphasis will be placed on skills such as Drive Technique, Swing Analysis, Chipping and Putting.


The perfect ride for that special occasion
The BMW Advance Ownership of the new BMW 7 Series opens the door to experience a variety of BMW models to suit any occasion. Be it a wedding, just simply to revel in the joy of driving a robust engine or to experience open-top driving in a BMW convertible, BMW 7 Series Privileges Programme Plus members have the privilege to select a BMW car of their choice for complimentary use over two days. Members can choose from the BMW X5, BMW X6, BMW 630i Coupe, BMW 325i Convertible or BMW 120i Convertible, amongst others.


Cruise into the sunset on ‘Peak Performance’ – The Yachting Experience
Taking time out to enjoy a dose of la dolce vita may not always be a time-consuming affair. The yachting experience is now closer than ever form members who may not always have the luxury of time to travel to savour the pleasures of the sea.

Enjoy a leisurely breakfast or sail into the sunset aboard the Catamaran yacht. With your own captain and crew, you are free to chart your own course and explore the beauty of the Riau islands and the local waters as you wish.


Jet-setting in style – The Aviation Experience
A new highlight of the BMW 7 Series Privileges Programme Plus, the aviation experience offers flexibility, convenience and safety. Imagine flying off to an exotic destination that is not easily accessible by commercial jets and timed to fit your schedule? Members will discover that the secluded island retreat of their choice or an exotic city not commonly serviced by commercial airlines is much closer than they think with access to a private jet.


This privilege also extends to time-saving benefits such as avoiding lengthy airport transfers, baggage claim procedures etc…On board, enjoy culinary delights prepared by discerning experts or have meals prepared according to individual dietary preferences.

The private aviation experience ensures that flying becomes an opportunity for members to spend their time as they wish and arrive fresh and rejuvenated.

A Myriad of Possibilities – Concierge service with a personal touch.
The lifestyle experience is further enhanced with the inclusion of a dedicated concierge service specially for members. Dialing one common number (+65 68771777) is all it takes to arrangements of any of the lifestyle privileges with the BMW 7 Series Privileges Programme Plus Concierge service.
The full-fledged concierge service offers members ease of convenience and more time on hand to pursue the other joys in life such as personal shopping services, expediting dinner reservations flight arrangements etc…

Unique to the motoring industry in Singapore, the BMW 7 Series Privileges Programme complements the finesse of the BMW 7 Series and heightens the joy that ownership experience brings.

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