CAR magazine interviewed BMW M’s new CEO, Franciscus Van Meel at the 2015 Detroit Auto Show to talk about the future of the M brand.
“I can see a marrying of BMW’s M and i brands, but I can’t see an i8M just now,†says van Meel. “There is a very close collaboration between M and i – we have an open-book policy, and each brand can look into the other’s magic box of technologies and ideas. The i team used that making thei3 and i8, looking at the carbonfibre technologies M cars have used for the past ten years,†adding further on the topic.
He also talked about the carbon fiber technology which helps future M cars as well as the vehicle dynamic control system which he deemed as “very interesting on the i8.â€
In conclusion he said: “We are not trying to make an i8M though – that would be a mixing of cultures that wouldn’t work. We want to retain our positions without ignoring the good ideas each one has.â€
“Again, [a hybrid M] has to enhance the properties we have right now without making anything worse. I wouldn’t exclude it but we haven’t found the right system yet to fulfill all these requirements and stay with the philosophy of M. The power-to-weight ratio is the problem – of course you can simply add more power, but that isn’t the smart way. The car may be fast but it will still be heavy, and that is not M.â€
Regarding the M3 or M5 xDrive, he says that M doesn’t believe in the all-wheel-drive since it is just “a rear-wheel drive with added traction.â€
When asked about the product outlook for 2015, van Meel was evasive, but he did let slip a few information:
“I’m not allowed to talk about them. We will show a few of them this year – we showed the organic LED lights at the recent Consumer Electronics show, and they will be on our cars – and we will show a very interesting high-tech new USP that is even more M-like at the Geneva motor show in a few weeks’ time. I am very excited about this so I have to stop talking now.â€