BMW boasts of a $424 million first-quarter earnings for this year. This is a huge recovery from last year’s low demand for premium cars. The 5 Series sedan will be released this second quarter to help in the continuous 2010 success. According to BMW Chief Executive Norbert Reithofer, they will maintain their place as the world’s leading premium car provider for 2010. BMW’s reported profits for Q1 exceeded the expectations of business analysts, who did not anticipate the comeback of luxury car buyers early this year. BMW is now back on track and is expecting to have more sales for the rest of the year.
BMW Munich Headquarters