BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features for BMW i8

BMWNA will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history.

“Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign,” said Trudy Hardy, Vice President, Marketing, BMW of North America.

Here are the first three campaigns:

BMW Innovations – Looking Forward

Clever cinematography illustrates that the BMW i8’s amazing Full-Color Head-Up Display is also in the 3 Series.

https://www.youtube.com/watch?v=i3nnqg0WEFU

BMW Innovations – Change

Focusing on the impressive LED headlight technology, the BMW i8 dramatically transforms into the 5 Series.

https://www.youtube.com/watch?v=i3wTYcIzc7w

BMW Innovations – Eyes Everywhere

Take a cross-dimensional journey through the BMW i8’s iDrive screen to reveal that the Surround View Camera System is available in the X3, too.