BMW 3 Series is segment leader in 2013 Annual Magazine Awards

Automobile Magazine gave their most-coveted 2013 All-Star award to the BMW 3 Series as the class benchmark since its debut in 1977.

The magazine has pretty good reasons for giving the award to the 3 Series. “The BMW 3 Series has become so ubiquitous that it’s easy to forget how exceptional it really is,” said Automobile’s Joe Lorio. “This BMW still can ignite an enthusiast’s fire in a way that its competitors cannot. It’s in the way the steering effort loads up during a seemingly endless series of switchbacks, the way the suspension reacts with each turn of the wheel, and the way the throttle is so precisely calibrated. You can feel the connection to the heritage that goes back to the BMW 2002 and the dawn of the compact sport sedan.”

BMW of North America’s Chairman and CEO, Ludwig Willisch responded with this statement: “We strive to keep the iconic BMW 3 Series evolving as the benchmark among sport sedans, and recognition like this is reassurance that we are doing our jobs. “We thank AUTOMOBILE for this prestigious honor.”