M Power Gets Power Woman Ambassador

The strongest letter in the world has now also an equally strong ambassador: German top model and TV star Lena Gercke will choose M Power in her choice of cars in the future and represents BMW M as a prominent face to the public. Gercke visited the M Studio in Garching near Munich to configure her own M model, a BMW M4 Coupe.

M Power Gets Power Woman Ambassador

“Lena Gercke and BMW M, which is an irresistible duo,” says Frank van Meel, CEO of BMW M GmbH. “Sportiness, design, exclusivity and dynamism play an important role for BMW M as well as for Lena Gercke. We live for the pleasure of the highest performance and the enthusiasm for the special. I am convinced that we will complement each other excellently in our partnership. Lena Gercke is, with her sympathetic nature, a profit for the brand. And I’m sure they’ll have a lot of fun with the M Power of our cars. ”

M Power Gets Power Woman Ambassador

“I’m really looking forward to working with BMW M,” says Gercke. “At first, many people are asking themselves: How do I fit into BMW M? I do not like to stand still in my life but am always open to new challenges. Action, dynamism as well as design and aesthetics determine my everyday life as a model and presenter. This is exactly what I find in the BMW M models. Sporty cars inspire me, so the BMW M4 Coupé with its strong performance and its stylish appearance is ideal for me. ”

M Power Gets Power Woman Ambassador

Lena Gercke became famous in Germany in 2006 by winning the first season of the castingshow “Germany’s Next Topmodel”. Since 2009, she has been successful in Germany and Austria as a presenter of TV shows and presented her own fashion collection for the first time in 2017. Gercke took her next appearance as a BMW M brand ambassador on September 19, when she and a group of top athletes from the BMW family will take part in the traditional “BMW Wies’n Sport Stammtisch” at the Munich Oktoberfest.

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