BMW is enjoying its continuous success in the U.S. with a sales increase of 11.9% this June. Looks like the strategies of BMW are really paying off!
Press Release: June sales of BMW and MINI vehicles in the U.S. increased 11.9 percent to 23,331 units, delivering the best sales month for the company this year. During the first half of the year, the BMW Group reported a total sales volume of 121,585 vehicles, up 6.2 percent from the same period last year.
“We’ve been anticipating this month as it welcomed the all-new 5 Series into a market of waiting customers, and provides another vital link to our aggressive model introduction cycle,” said Jim O’Donnell, President of BMW of North America, LLC. “While economic improvement has been, and looks to continue to be slow this year, nevertheless new core products such as the 5 Series, major upgrades to the perennial best selling X5 and 3 Series, and the new six cylinder 740i and 535i Gran Turismo are now giving us the vehicles to once again play offense in the market.”
The BMW 5 Series – the traditional leader of the midsize sports-sedan segment in the U.S. – kicks off a model offensive replacing more than 60 percent of BMW’s current model line-up with all-new products until 2012. Today, the BMW brand has leadership in the compact segment with the 3 Series, the small coupe/roadster segment with the Z4 and the large luxury sedan segment with the 7 Series. On the MINI side, starting in 2011, the product range will double from three to six models creating additional growth perspectives for the premium small car brand.
BMW Brand Sales
BMW brand showed an overall performance increase of 14.6 percent to 19,182 vehicles in June. Key drivers of June’s sales results were high volume models – 5 Series, up 40.2 percent to 3,865 units; X5, up 44.4 percent to 3,273 units; and 7 Series, up 112.6 percent to 1,716 units. Year-to-date, overall BMW brand sales increased 7.6 percent to 100,632 units.
BMW Pre-Owned Vehicles
In June, sales of BMW’s used vehicles (including certified pre-owned vehicles) sold through the BMW dealership network increased 1.4 percent to 13,445 vehicles. Year-to-date, used vehicle sales were up 4.9 percent to 83,723 vehicles.
MINI Brand Sales
MINI USA reported sales of 4,149 cars in June, an increase of 1.1 percent compared to last year. MINI Convertible performed best and sales were up 35 percent compared to last year. After the first six months, MINI continued to show a stable volume development with sales slightly up 0.3 percent to 20,953 cars while at the same time increasing its share of the small car premium segment that has lagged the general market trend.