(Advertising options)
Results 1 to 2 of 2
  1. #1
    Leica's Avatar
    Leica is offline Community Manager
    Overall activity: 59.0%
    Achievements:
    Recommendation Second Class50000 Experience PointsVeteran
    Join Date
    Apr 2010
    Posts
    9,548
    Points
    155,706
    Level
    1
    Thanks
    93
    Thanked 118 Times in 102 Posts

    Interesting BMW to launch new “i” sub-brand on Today



    BMW will host a press conference today, February 21, in Germany where automobile journalists are expecting them to announce the a new sub-brand. This new “i” brand will put a badge to all the future BMW electric vehicles. This is in line with BMW's plan to become the world’s leader in premium electric vehicles. The new sub-brand will be the umbrella of maximum sustainability. Sustainability will start from the production process, starting with the first supplier, through to component recycling at the end of the vehicle life cycle, sustainability based on the three principles of eco-friendliness, economic efficiency and social compatibility.

    Van Hooydonk said in a recent interview: “The sub-brand offers a chance to innovate as well as feature BMW’s customary design quality and detailing.”

    The first vehicle to be a part of this sub-brand is the Megacity, a two-door, four-seater car measuring around 157 inches. The BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor where power is sent to the rear wheels through a rear-mounted 150 horsepower electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph. More vehicles are expected to be released in the future following the above stated principles.

    Source: BMW Blog
    Cheers,


    Leica

  2. #2
    Racebred's Avatar
    Racebred is offline BMW.SG Admin
    Overall activity: 2.0%
    Achievements:
    Veteran25000 Experience PointsRecommendation Second Class
    Join Date
    Jul 2003
    Posts
    4,628
    Points
    30,786
    Level
    1
    Thanks
    9
    Thanked 147 Times in 87 Posts

    Re: BMW to launch new “i” sub-brand on Today

    upgrade your brakes with better ipads.

Similar Threads

  1. Launch control...rubber burning fun!
    By dazza in forum BMW 3 Series [E90/E92/E93/M3] (2006-2011)
    Replies: 8
    Last Post: 13-02-2011, 12:41 AM
  2. 2011 BMW 5 Series Review by USA Today
    By Leica in forum BMW 5 Series [F10/F11/F07/M5] (2010-Present)
    Replies: 0
    Last Post: 01-09-2010, 10:05 AM
  3. No more launch control for 2010 GTRs, says Nissan
    By Mockngbrd in forum Other Performance Marques
    Replies: 0
    Last Post: 21-11-2008, 10:24 AM
  4. Web leak crashes 3-series launch party
    By GFC-Boss in forum BMW 3 Series Owners General Discussion
    Replies: 0
    Last Post: 09-09-2004, 05:09 PM

Members who have read this thread: 0

There are no members to list at the moment.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •