BMW.com now has greater integration with social websites — this was the highlight of the relaunch. The main goals were to increase user friendliness and customer focus, improve navigation systems and interaction, and send out the message of true BMW Joy by using online brand campaigns.
Subject-specific landing pages are now noticeable, which provide easy access and shorter click paths. Overall, the new website is beneficial to the users as the search function has been made easier and there is also direct access to the vehicle configurator.
A very timely Facebook Like Box can also be seen on the home page. This is a huge improvement in their media strategy and brings out their efforts to improve it online. Interone agency in Hamburg was responsible for the work on the relaunched website.
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